By now, you should know that networking plays a very important part in an executive’s career life, regardless of what industry you are in. You may be handlingfinance jobs or banking jobs, and need networking as much as managers do. And perhaps one of the easiest and also most misused networking tools is social media. Here are some tips that can help you make the most out of your social networking strategy.
Type of network
This will all depend on your preference. Do you want to build a closed network, where only those whom you know personally will be added to your group of contacts? Or do you want an open network, a freer group where you can add those whom you think can contribute to your career growth, regardless of whether you have met them personally or not.
Tip: Naturally, a more open network will invite in more contacts and will increase your opportunities.
Network strategy
Aside from the type of network, you also need to come up with how you will package yourself. Think of it as a brand. What are you and why do you deserve to be referred, hired? Is it because you have garnered awards, or is it because you work for the best company in the industry? Highlight one specific area, be it experience, skills or recognitions.
Another important aspect that you need to make cohesive is the time and effort that you want to give to your social networking efforts. Will you check it once a week; update it with a blog post? Or is it simply an area where you will interact with others on a day-to-day basis.
Tip: The more time you allot to social networking, the better your online reputation will be. The key is being visible.
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