The term Search Engine Optimisation, SEO for the well-versed, pertains to the whole process of making sure a website hits number 1 on online search engines. Although it is a fairly new expertise, it has turned into an exponentially growing industry that attracts professionals and businesses. If your website turns up at the top spot in Google or Yahoo, you have a higher chance of getting a new customer than everybody else.
What has that got to do with your LinkedIn profile? A lot. If your professional profile in LinkedIn is optimised, your name and account will turn up more times than your competition. This gives you more chances of getting new opportunities for career development and ultimately, for success, as you conduct your job search in Singapore. So what does it mean to have an optimised LinkedIn profile?
Keywords
Similar to how web search engines work, keywords are highly important in creating your LinkedIn profile. When do you want your name to show up in search? If you are a writer, include keywords such as content writing, editor or copyediting. You would not want to be contacted when the word underwriter is searched, so be as specific as possible.
Experiences
So what if you are highly searchable? Your profile should represent you well. Think about all the things you would want to showcase to prove that you are the best fit for a job. Enumerate them all. List all your experiences and be as detailed as possible. Headhunters and employers mean serious business, so they need to see as much information as possible. Save them the trouble of guesswork by listing all your experiences. Remember to include keywords to enrich your profile and to make it more optimised.
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